Blog | Martech360-Staging | Marketing Technology Redefined

As marketers know, privacy changes are wreaking havoc on the martech stack. Ad blocking has made users invisible and Apple’s tracking prevention has eliminated third-party cookies and shortened attribution windows.

Until we launched our trusted CDP, which deploys modern customer data infrastructure to your cloud, companies were forced to rebuild their martech stacks internally to correct lossy measures.

Today we’re taking that vision one step further with EdgeTag, a serverless Cloudflare app that sends consented data to the Facebook Conversion API directly from the customer’s domain.

If you’re a Facebook advertiser and want to meaningfully lower your cost per click by improving your ad targeting, you get:

A consented conversion API that increases your campaign performance
Pixel delivered to Facebook in less than 3 ms with a consent check
An auditable opt-out that deletes your customer data on Facebook
An ID that lets you build Audience lookalikes for the future

To take it for a spin, head to edgetag.io/facebook-conversion-api and get set up in only 2 minutes.

This is the first product emerging from the partnership with Cloudflare that we announced earlier this week. It’s built using our patent-pending technology that transforms and replicates data at the CDN edge.

Shortly after our Facebook launch, we will support a Google Conversion API microservice. Eventually, EdgeTag will replace your need for Google Tag Manager and move your stack to the network edge, enabling consented data sharing with audits and complete data lifecycle management.

This is just another way that Blotout is building the infrastructure that puts trust at the core of your modern customer data stack.

The customer data platform reimagined for the trusted enterprise.

PDI Acquires Koupon, Enhancing CPG Offer Network Reach and Capabilities for the Convenience Retail Industry

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December 8, 2021

PDI, a global provider of leading enterprise management software for the convenience retail and petroleum wholesale industries, has acquired Koupon, a leader in providing convenience retailers and consumer packaged goods (CPG) brands with more effective ways to engage with their shoppers to grow sales and obtain insights on buyer behavior.

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Koupon has delivered nearly five billion offers since its founding in 2011. The acquisition enhances PDI’s already robust Offer Network, now partnering with over 70 brands to deploy personalized, channel-wide promotions and insights to a network of over 50,000 convenience retail sites. Together, PDI and Koupon will continue to help retailers secure shopper marketing and trade funds from brands to drive promotions that increase shopper engagement. Koupon also advances PDI’s age verification capabilities, expanding the opportunity for age-restricted brands to promote special offers to the right audience at the right time.

“Since adding consumer engagement solutions to the PDI portfolio in 2018, we have continued to acquire and build functionality that better connects brands and retailers,” stated Jamie Hudson, SVP and GM of Offers and Insights at PDI. “Acquiring Koupon allows us to expand on those investments. We’re adding scale to our customer base and customer support teams with both retailers and brands, leveraging the solutions in our current portfolio and adding new capabilities to make those offerings even more robust.”

Koupon CEO Brad Van Otterloo added, “Koupon has built an incredible reputation within the convenience industry, bringing incremental value to both retailers and brands. Now, with PDI, we can further accelerate the growth of the industry, driving sales and unmatched insights for the convenience retail industry and the brands that serve it.”

Berenson & Company and Needham & Company served as exclusive financial advisors to PDI and Koupon, respectively, in connection with the transaction.

Broadcom Acquires AppNeta to Bolster Network Performance Monitoring Across Internet and Hybrid Cloud-based Applications

ondot

December 8, 2021

Broadcom Inc. announced its intent to acquire privately held AppNeta Inc. headquartered in Boston, MA. AppNeta is a leading SaaS-based network performance monitoring solution for the distributed enterprise, providing IT teams with precise, end-to-end visibility into network performance from the end user’s point of view, independent of what network they use to access applications.

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Enterprises have rapidly turned to SaaS adoption, Cloud migration, and other Internet-first strategies in order to meet ever-evolving business demands. These technological shifts have brought increased agility to large enterprises, but they also highlight the need for network operations teams to better understand how end-users areFbroa experiencing business-critical applications.

To address this market need, AppNeta has devised an innovative solution that delivers visibility into the end user experience of any application, from any location, at any time. With AppNeta’s SaaS-based solution, IT and Network Ops teams at large, distributed enterprises can quickly pinpoint issues that affect network and business-critical cloud application performance, regardless of where they occur.

By combining AppNeta’s end-to-end visibility with Broadcom‘s award-winning and proven Infrastructure and AIOps capabilities, the world’s largest enterprises running the most complex networks will now have access to a single source of truth to support their cloud journey.

“We are excited about the new Digital Experience Management (DEM) capabilities AppNeta will add to our DX NetOps network monitoring solutions. Hybrid cloud deployments, work from home and prevalence of SaaS-based applications have made enterprises incredibly reliant on the Internet to deliver business-critical applications to employees and customers,” said Serge Lucio, vice president and general manager, Enterprise Software Division, Broadcom. “Visibility and control for most performance management teams ends at corporate network boundaries. With AppNeta, DX NetOps solutions by Broadcom Software have visibility into Internet connections and can monitor and manage digital experiences for any user across any cloud, mobile, SaaS or remote work scenario.”

Skylytics Develops Social Networking App

Social Media Technology

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December 7, 2021

Skylytics Data, which focuses on Analytics, IoT, and AI, partnered with Olivia DeRamus to create the Restless Network social networking app.

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Led by President Mike Ormerod, Skylytics worked with Restless Network resulting in a ground-up build of the Restless Network app.

“Traditional social media hinges on likes and followers to interact with others and gauge success. We built an app that enables women to express themselves, ask questions, and share knowledge through prioritizing features that enhance user well-being, protect their safety, and encourage a culture of support instead of comparison,” Ormerod said. “We were proud to support this women-run organization.”

Skylytics delivered iOS and Android apps plus analytics running and operating in Microsoft Azure.

Olivia DeRamus, founder of the Restless Network (restlessnetwork.com) said, “As a tech outsider I knew that working with the right developer would be key in making my vision a reality. It was clear from day one each Skylytics team member felt passionate about our mission to empower women.”

Vimeo Adds Seasoned SaaS Veterans From Adobe, Canva, and Salesforce to Accelerate Growth in Enterprise Video

ondot

December 7, 2021

Vimeo, the world’s leading all-in-one video software solution, announced the expansion of its leadership team with the addition of executives from across the SaaS industry, including creating two new senior executive roles to accelerate its growth and global expansion.

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Eric Cox has been appointed as Vimeo’s first Chief Revenue Officer. A long-time leader at Adobe, Cox most recently led Go-to-Market, Product Marketing and Sales for Adobe’s Digital Media B2B business, focusing on Creative Cloud and Document Cloud. He has also led efforts across multiple strategic initiatives for Adobe, including scaling their eCommerce business and evolving from perpetual software to a SaaS subscription business model. Cox will be responsible for delivering revenue across Vimeo’s business and will oversee a global team including sales, customer success, business development, product marketing, and business operations.

Crystal Boysen has been appointed as Vimeo’s first Chief People Officer. Boysen joins Vimeo from Canva, where she was Global Head of People. While at Canva, she oversaw the team scaling from several hundred to over 2,000 employees globally and the introduction and expansion of their enterprise sales team. At Vimeo, Boysen will be responsible for driving a people-first organization and culture, and ensuring the company is best positioned to attract, engage and retain talent as it scales globally and as the workplace evolves. Boysen will oversee the global people team including talent acquisition, human resources, employee and workplace experience, and Diversity, Equity and Inclusion (DEI).

Vimeo has recently added other seasoned executives to its Go-to-Market leadership, including Michael Schiff as head of Business Operations, and Erick Cruz as head of Customer Success, both previously at Salesforce.

“We have an ambitious goal – to be the professional video solution used by every business in the world,” said Anjali Sud, CEO of Vimeo. “Eric brings decades of SaaS expertise in driving scalable growth, and Crystal brings first-hand experience in building global, people-first organizations. We are at the very beginning of how video will be adopted across the enterprise, and I’m thrilled to work with these exceptional leaders to help Vimeo capture the massive opportunity ahead.”

Anderson Collaborative Announced As Amazon Advertising Partner

ondot

December 1, 2021

Anderson Collaborative, a Miami-headquartered, premier data-driven public relations and marketing agency servicing clients nationwide, is proud to announce that it is now an official flagship partner of the Amazon Advertising Network. Selected as one of just 193 U.S.-based agencies recognized for their expertise in Amazon Ad campaign management, the program allows partners to further capitalize on their strengths and grow their businesses while delivering tangible results for each entity’s mutual customers.

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A brand-new community, the Amazon Advertising Partner Network offers a centralized location that allows partners like Anderson Collaborative to swiftly access all of the tools needed within a single hub. This includes educational resources in the form of a dedicated library filled with best practice guides, product videos and case studies. Additionally, partners can integrate their Amazon Advertising API account into their Partner Network account to access pertinent information from news releases. Meanwhile, a learning console offers training as well as certificate programs which allow for deepened knowledge on specific topics.

“E-commerce marketing is one of our primary verticals that we work in, and Amazon ads are an essential component of any successful ecom paid media strategy,” said Trevor Anderson, founder and CEO of Anderson Collaborative. “Our agency is excited to leverage this partnership for our clients to be able to further provide them with the resources and campaign execution that they need to find success on this channel.”

Representing clients in a wide range of sectors ranging from hospitality to retail, Anderson Collaborative continues to achieve top results through its advertising and marketing efforts. The agency offers full transparency combined with unparalleled creative and analytical expertise to connect clients directly with their audiences. On average, Anderson Collaborative outperforms industry standards two to three times over, ensuring they carry each client’s marketing budget further than the competition.

D4t4 Solutions Updates Celebrus Customer Data Platform with API Connector and Visibility Detection 2.0

MarTech Analytics

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December 1, 2021

D4t4 Solutions Plc, a leading innovator in customer data, management, and analytics, announced the latest version of its Celebrus Customer Data Platform (CDP), which includes an easy-to-use API Connector and improvements to measure how visitors interact with targeted content, to help organizations find greater value in their data and integrate it throughout their technology stacks.

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With a no-code interface, the Celebrus API Connector addresses some of the most frequent sources of frustration in integrating data across enterprise platforms and applications, which too often prevent seamless data orchestration.

“Data is only valuable if you can use it, and when it comes to integrating digital data across multiple technologies, many organizations are frustrated with how difficult and time consuming it can be to piece their data together,” said Bill Bruno, CEO of D4t4 Solutions. “Connecting multiple systems using out-of-the-box APIs often requires complex coding, customization and maintenance. We’ve eliminated that hassle with the Celebrus API Connector, which generates all the code necessary to create a fully functional API that can be quickly implemented and tested, enabling faster time to value with real-time results.”

In a recent survey conducted by Forrester, 61% of organizations said that capturing and making sense of digital customer data is difficult for them, and 55% admit understanding customers across all touchpoints and lifecycle stages is difficult. The downstream impact of poor data capture, integration and contextualization is that activation technologies, such as campaign management or decisioning, can never reach their true potential.

Consumers also demand a personalized experience, but what many organizations do not realize is that their offers and content personalization efforts may never truly reach the consumer in the intended manner. Visibility Detection 2.0 addresses these challenges by generating accurate insights into how visitors interact with targeted content, with common benefits including:

More accurate predictive analytics models for real-time decisioning and outbound marketing
Improvements to marketing mix modelling or multi-touch attribution models to drive better return on marketing spend
Better funnel reporting to accurately compare the performance of different pieces of content and messaging
Enhanced compliance and auditability for whether customers have reviewed terms and conditions and regulatory content

Hepsiburada announces advertising partnership with Facebook

ondot

November 19, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform announces a joint performance advertising platform in partnership with Facebook.

Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada’s small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebook and Instagram, helping to boost sales. The platform also enables businesses selling on Hepsiburada to instantly and easily manage their advertising campaigns

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The platform’s goal is to enable SMEs who sell their products on Hepsiburada to increase their web traffic by a factor of 10 and potentially triple their sales through advertising on Facebook and Instagram.

The sign-up process for SMEs before they can gain access to the Hepsiburada-specific Facebook ad panel is user-friendly and includes just five steps; asset identification, budget setting, ad creation, product review and preview.

Driving the Digitalization of Commerce in Turkey

Murat Buyumez, Chief Commercial Officer of Hepsiburada said: “Building on our HepsiAd platform, which offers next-generation digital advertising solutions and technologies to merchants, we are pleased to lead the region with the launch of Managed Partner Ads in partnership with Facebook. With this partnership, we once again reaffirm Hepsiburada’s innovative and sector-leading position in driving the digitalization of commerce in Turkey.”

“A key aspect of our digitalization mission involves helping SMEs with their e-commerce performance so that they can grow and expand, and the HepsiAd platform will provide those companies with access to millions of potential customers through a user-friendly interface. To deliver a seamless online shopping experience and a Super App ecosystem from which all of our stakeholders can benefit, we will continue to cooperate and co-invest in projects with companies who are leaders in their respective fields through innovation and entrepreneurial spirit.”

About Hepsiburada
Hepsiburada (NASDAQ: HEPS), is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a one-stop ‘Super App’ to cater to its customers’ everyday needs and to help improve people’s lives. Customers can access a broad range of products and services including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through Hepsiburada’s embedded digital wallet, HepsiPay. In 2020, Hepsiburada seamlessly connected 33 million members and nearly 45,000 active merchants.

Founded in Istanbul in 2000, Hepsiburada was built to lead the digitalization of commerce in Turkey. As a woman-founded organization, Hepsiburada is committed to meaningful action to empower women. Through our ‘Technology Empowerment for Women Entrepreneurs’ program, the company has reached more than 23,000 women entrepreneurs across Turkey.

Micromine reveals end-to-end digital ecosystem at Momentum 2021

DigitalTech

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November 18, 2021

Micromine has revealed a new strategy to improve product clarity, deliver end-to-end, integrated digital solutions, and better serve its clients at Momentum 2021, a virtual conference for geo-professionals and mining specialists.

Hosted by international mining software developer Micromine, Momentum 2021 was attended by thousands of mining and exploration professionals hoping for an exclusive first look at the latest mining technologies.

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Micromine CEO Andrew Birch said the refreshed direction for the business comes as the mining industry continues to evolve in the wake of COVID-19 and increases its focus on new processes and opportunities unlocked by sector-specific innovations.

“Looking back, it has been a year of further transformation for the mining industry, with many organisations looking for increased efficiency and stability by accelerating digital initiatives.

“We believe further integration of digital technology is the key to delivering the next generation of efficiencies in the sector.

“Our vision is to create an ecosystem that connects experts across the exploration and mining value chain, using both new and existing technology to deliver better outcomes for our clients’ projects, their organizations and, most importantly, for the user,” Mr Birch said.

Renewed product clarity and integration

Micromine has revealed a range of changes to improve product clarity and better serve its clients. Its eponymous hero product, Micromine, has been split into two distinct offerings: Micromine Origin, focused on the exploration sector; and Micromine Beyond, supporting clients developing and operating mines.

Micromine’s suite of products are now clearly designed to fit into integrated solution and become parts of the everyday workflow of its clients.

With Micromine Origin, exploration professionals will gain access to a first of its kind geology modelling interface, with visualization, drillhole management, analytical and modelling tools, statistical, and geostatistical functionality needed in a more advanced exploration or resource estimation project.

Micromine Beyond offers targeted but flexible tools for planning, design, and scheduling in both surface and underground mines.

“By bringing users, data and technology together, we can help mining organizations build end-to-end digital processes and enable completely new and transformative business models that use data to accelerate smart decision making, maximize business opportunities and meet the challenges of delivering a sustainable future for the global community,” Mr Birch said.

Two recently announced acquisitions in the mine scheduling space – Precision Mining, including the SPRY product, and Alastri Software – round out Micromine’s core product offerings. Both products allow Micromine Beyond clients (those developing and operating mines) to translate their designs into actionable schedules, bridging the gap between mine design tools and operational mine production systems.

Honda Motor Adopts Oracle Cloud ERP to Automate and Standardize Indirect Purchasing

Cloud Platform

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November 17, 2021

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Oracle Corporation Japan announced that it is helping Honda Motor improve the efficiency of its procurement for operations in Japan with Oracle Fusion Cloud Enterprise Resource Planning (ERP), optimizing the procurement cost of indirect materials.

Honda and its group companies are adopting Oracle Fusion Cloud Procurement, part of Oracle Cloud ERP, to consolidate purchasing of indirect materials for their operations in Japan. Previously, each company managed its own procurement systems and processes.

Standardizing on Oracle’s cloud procurement system enables Honda to adopt the latest best practices, and centrally analyze data for the efficient use of corporate resources. This will enable better planning for future procurement strategies and increase agility to respond to changing external factors and minimize additional costs.

In line with Honda’s 2030 Vision to serve people worldwide with the joy of expanding their life’s potential, Honda is engaging in new business areas while solidifying its existing businesses, which form its foundation. As part of these efforts, Honda has decided to reform its procurement operations for indirect materials in Japan to optimize costs and improve operational efficiency within its group companies.

“By utilizing Oracle Cloud Procurement, we aim to improve the efficiency of our indirect material operations, optimize costs and shift to higher value-added operations,” says Nobuyuki Hattori, General Project Manager, Interdepartmental Projects, Honda Motor Co., Ltd. “We also appreciate that it is a SaaS application that enables us to comprehensively analyze spending of combined data from group companies, is always updated with the latest technology, and can be used in remote and paperless environments. We will continue to promote efforts to optimize our overall procurement operations.”

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Honda plans to embrace the standard features of Oracle Cloud Procurement, organized by purchase request, quotation request, price determination, ordering, and payment. In the future, the company will accumulate reasons for selecting suppliers and transaction data in the system to strengthen data-driven analysis for forecasting management and optimal supplier selection. Oracle Fusion Cloud Applications’ Oracle Guided Learning feature will help employees with step-by-step workflows that Honda’s 4,000 indirect materials suppliers and 25,000 employees will follow.

“The automotive industry is rapidly developing new technologies such as next-generation vehicles and the use of renewable energy,” said Toshimitsu Misawa, Member of the Board, Corporate Executive Officer, President, Oracle Corporation Japan.

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