Bombora, the leading provider of B2B Intent data, has been chosen to be a part of the HubSpot App Marketplace’s new ABM app collection.
Since August 2020, Bombora customers have relied on the company’s HubSpot App. In 2021, Bombora updated the app so that HubSpot users could automatically discover previously unknown, net-new in-market businesses, assisting them in uncovering valuable accounts primed to receive marketing and sales information.
Bombora’s Company Surge® informs B2B marketing and sales teams about which businesses are actively researching their products and services, as well as the extent to which they are doing so. By directly integrating these weekly-updated insights into HubSpot, marketing and sales teams can align on the right accounts to focus on, create account-specific content and sales plays that scale leads, and increase ABM effectiveness.
Company Surge® for HubSpot determines which target accounts are the most interested in specific products or services. This enables B2B marketers to create account lists and dashboard views in HubSpot to begin prospecting and nurturing programs, as well as to coordinate with sales reps on the accounts to prioritize outreach.
Bombora has over 100 integrations across the marketing and sales ecosystems, making its Company Surge® data easily accessible to the teams that rely on it.
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