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Amplitude, Inc., the pioneer in digital optimization, recaps a year that demonstrated increasing demand for the industry’s first Digital Optimization System. Amidst the rise of product-led companies in 2021, Amplitude demonstrated growth across its customer, partner and employee bases, and brought on several key board hires ahead of the company’s debut on the Nasdaq Capital Market through a direct listing in September.

Also Read: C3.ai Digital Transformation Institute Announces Call for Proposals for AI to Transform Cybersecurity and Secure Critical Infrastructure

Launching the Digital Optimization System
This year, Amplitude introduced its Digital Optimization System to help teams deeply understand digital customer behavior, predict which features and actions lead to business outcomes and adapt each experience in real time to maximize impact. To bring the power of digital optimization to customers, Amplitude launched two products this year, Amplitude Recommend, a self-service personalization engine powered by machine learning, behavioral data and product analytics, and Amplitude Experiment, an end-to-end experimentation solution.

“With daily active use of digital products growing 54% since January 2020, the digital product is now becoming the primary lever in a business to drive growth,” said Spenser Skates, CEO of Amplitude. “2021 was an instrumental year for Amplitude, but it is just the beginning. We are on a mission to become the system of record for product teams everywhere and put the power of digital optimization in the hands of every business leader.”

Amplitude expanded its global customer portfolio in 2021 with new customers including Carvana, Glovo, Macmillan Learning, Miro, Smartsheet, SurveyMonkey and TripActions, and existing customer expansions including Spirit Airlines and Square.

Amplitude users are now expanding beyond product, engineering, marketing and data science roles to become the source of digital product insights across all digital teams. Amplitude Labs’ inaugural Product Report 2021 found the number of customer success roles using Amplitude surpassed that of data scientists for the first time.

C3.ai Digital Transformation Institute Announces Call for Proposals for AI to Transform Cybersecurity and Secure Critical Infrastructure

DigitalTech

ondot

December 23, 2021

The C3.ai Digital Transformation Institute invites scholars, software developers, and researchers to advance the science of digital transformation with artificial intelligence (AI) designed to harden information security (Infosec) and secure critical infrastructure.

Also Read: QuEST Global partners with NXP to deliver integrated and secure platforms for Vehicle Networking

“Cybersecurity is an existential issue,” said Thomas M. Siebel, Chairman and CEO of C3 AI, a leading enterprise AI software provider. “We are assembling the best minds on the planet to develop innovative AI to attain a step-function improvement in securing IT, OT, and critical infrastructure systems.”

“Advanced AI and machine learning offer the best opportunity to design robust defensive systems,” said C3.ai DTI Co-Director S. Shankar Sastry of UC Berkeley, whose area of research expertise is cybersecurity. “This call for proposals will help design the defenses necessary to securely shield the digital transformation of our economy.”

“We aim to develop AI techniques to identify and neutralize malware, ransomware, phishing attacks, and prevent the weaponization of innocent insiders,” said C3.ai DTI Co-Director R. Srikant of the University of Illinois at Urbana-Champaign, an expert in AI and networks.

This third call for proposals is open now, with a submission deadline of February 7, 2022. Researchers are invited to learn more about C3.ai DTI and how to submit their proposals for consideration at C3DTI.ai. Award winners will be announced in March 2022, with a start date around June 1, 2022. Award winners may take part in the annual C3.ai DTI Research Symposium, to be held March 22-24, 2022, in Miami, Florida.

Up to USD $10 million in cash awards will be funded from this third call, ranging from USD $100,000 to $1,000,000 each. In addition to cash awards, C3.ai DTI recipients will be provided with significant cloud computing, supercomputing, data access, and AI software resources and technical support provided by Microsoft and C3 AI. This will include unlimited use of the C3 AI® Suite hosted on the Microsoft Azure Cloud, and access to high-performance computing resources at the Lawrence Berkeley National Laboratory and the National Center for Supercomputing Applications (NCSA) at the University of Illinois at Urbana-Champaign. All science developed from C3.ai DTI funded projects accrues to the public domain.

SoftServe and SingularityDAO Partner to Build Software Solutions for Crypto Assets

DigitalTech

ondot

December 23, 2021

SoftServe, a leading digital authority and consulting company, has partnered with SingularityDAO to bring enterprise-grade computing solutions to Blockchain and Decentralized Finance. SingularityDAO brings AI-powered portfolio management to the crypto space akin to that of hedge funds in traditional finance yet without the barriers that prevent main street investors from participating.

Also Read: QuEST Global partners with NXP to deliver integrated and secure platforms for Vehicle Networking

This alliance introduces unprecedented innovation and software expertise to crypto,” said Chris Poulin, CTO at SingularityDAO. “SoftServe is at the cutting-edge of IT services and advice for data engineering infrastructure, systems and network-level security, as well as best practices in the software development lifecycle. With SingularityDAO’s expertise in cryptocurrency market data and DeFi best practice, SoftServe is positioned to capture more of the IT provision market in the emerging cryptocurrency category.”

“I believe that we are nearing a tectonic shift in the world due to crypto,” said Alex Chubay, CTO at SoftServe. “Projects in crypto and Web 3 space deserve our special attention due to their high rate of innovation and potential to create a huge impact on the fabric of our societies. This partnership will enable us to strengthen our position in building new decentralized financial instruments, and in applying our AI expertise towards Blockchain, De-Fi, and crypto, ultimately bringing SoftServe at the forefront of this space.”

With the digitization of the global financial system, enterprise adoption of decentralized financial technologies is rapidly growing, fueling the demand for emerging tech. Leveraging hands-on experience in AI, ML, Blockchain, and others, SoftServe and SingularityDAO will transform this demand into real-life use-cases in the DeFi/crypto space.

“SingularityDAO’s mission of democratizing hedge fund quality tools is not an easy one,” said Marcello Mari, CEO of SingularityDAO. “It requires the expertise of some of the world’s top players in data science, engineering, and infrastructure building. From our first meeting, it was immediately clear that SoftServe is exactly the top player we’ve been looking for. I believe that it’s a rare occurrence to have such an alignment of intents and views with such a large enterprise. Together we’ll build the backend data infrastructure for the crypto world’s analytics.”

SingularityDAO is building an advanced set of tools for crypto and DeFi market analytics which will be used to judge market conditions and make informed decisions using AI. SoftServe will work to ensure that the AI employed by SingularityDAO receives clean and reliable data in a fast and coherent manner. SoftServe will also focus on security best practices to help protect multi-million-dollar transaction assets handled by SingularityDAO, making sure the transactions meet the highest security standards.

About SoftServe

SoftServe is a digital authority that advises and provides at the cutting-edge of technology. We reveal, transform, accelerate, and optimize the way enterprises and software companies do business. With expertise across healthcare, retail, energy, financial services, software, and more, we implement end-to-end solutions to deliver the innovation, quality, and speed that our clients’ users expect.

SoftServe delivers open innovation—from generating compelling new ideas, to developing and implementing transformational products and services. Our work and client experience are built on a foundation of empathetic, human-focused experience design that ensures continuity from concept to release. We empower enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in digital economy. No matter where you are in your journey.

iTranslate Launches API Integration at Snap’s Lens Fest

B2C Tech

ondot

December 22, 2021

iTranslate launched API Integration for Lens Studio, a software that allows developers to create and publish lenses inside of Snapchat, at Lens Fest. Lens Studio is an application for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters, and includes built-in features like custom shaders and advanced tracking technology. With iTranslate’s API, Lens Studio now has real-time translation capabilities in over 50 languages.

Also Read: Cosmic coding challenge for kids launches Raspberry Pi computers into space

iTranslate joins other Snap partners like crypto platform FTX, Accuweather, and Alpaca in the latest Lens Studio update.

“We are thrilled to have been chosen by Snap to power translation on the Lens Studio platform, and we can’t wait to see how creators and developers use our API to invent innovative, fun and rewarding experiences for Snap’s global community. Translation helps bring the world closer together, and we are on a mission to make fast, accurate and scalable translation available to everybody,” said Giordano Contestabile, General Manager of iTranslate.

How iTranslate’s API is used as a Remote Service Module in Lens Studio

The Remote Service Module of Lens Studio allows users to obtain data from external APIs and use them in their Lenses. Specifically, this module provides a scripting API to call the endpoints of an external API – in this case, iTranslate’s translation API. Developers can use the translation API in basically two ways:

to translate text in a Text object
to translate text in a Text3D object
In both use cases, developers use a provided script that translates Text or Text3D objects. To translate simple Text objects, attach the script to a Scene object that includes a Text component. After that, select the desired source and target language. For 3D objects, use the same script, attach a Scene object that contains a Text3D component, and select the source and target language again. As a plus, developers can extend the script to even more use cases.

Tackle.io Secures $100M Series C Funding from Coatue and Andreessen Horowitz to Take Digital Software Sales Mainstream

ondot

December 22, 2021

Tackle.io Secures $100M Series C Funding from Coatue and Andreessen Horowitz to Take Digital Software Sales Mainstream

Tackle.io, a software company dedicated to helping software providers generate revenue through the clouds, announced a $100 million Series C funding round. The round brings the company’s valuation to $1.25 billion and was co-led by Coatue and existing investor Andreessen Horowitz, and included participation from Bessemer Venture Partners.

Also Read: Turing Achieves Unicorn Status Following Series D Bringing Total Raised to Over $140 Million

The funding, which comes 9 months after a $35M Series B, brings Tackle’s total funding to $148M. The round will help Tackle fast-track the execution of its product roadmap and expand its global reach while furthering its mission to help software companies sell through the Cloud Marketplaces offered by AWS, Azure, GCP, and IBM / Red Hat.

“This has been a tremendous year for Tackle, as we’ve tripled the size of our team and more than doubled our customer count,” said John Jahnke, CEO of Tackle. “Our customers today are primarily hypergrowth startups and we are excited to leverage this investment to broaden our platform in support of startups looking to build a Marketplace-native go-to-market as well as enterprises that are retrofitting their product portfolios to align to the cloud buyer. Tackle’s mission is to provide a global enterprise grade platform focused on bringing a Marketplace Cloud GTM to the masses.”

In its annual State of the Cloud Marketplaces Report, Tackle found that 83% of B2B buyers said they were likely or extremely likely to purchase through Marketplaces and 67% of sellers said they were investing more into building their cloud go-to-market (Cloud GTM). The report also predicts Marketplace growth will happen even faster than previously reported, expecting $50B in throughput by the end of 2025.

The era of digital selling of software is here and Tackle has emerged as the only platform solution purpose-built for software companies—like CrowdStrike, Lacework, and VMware—to launch, scale, and operationalize their businesses through the Cloud Marketplaces.

“We innovate on behalf of the ISV community,” said Dillon Woods, founder and CTO of Tackle. “Our customers love how we build seller and buyer experiences on top of the Marketplaces that eliminate friction and ultimately deliver on every buyer’s desired outcome: access to the software they need to innovate.”

With this funding, Tackle will continue to invest deeply into bringing Marketplaces closer to the point where buyers discover as well as more deeply integrating Marketplaces into core software company systems like Salesforce. Tackle will also streamline the workflow between co-sell systems and the Marketplaces to provide a single end to end integrated experience.

As part of the funding round, David Schneider, General Partner at Coatue, will join Tackle’s board as an observer. “We have followed Tackle for some time because many of our portfolio companies leverage the platform to accelerate their revenue through the clouds,” said Schneider. “I have seen a lot of go-to-market systems in my career and it is rare, and exciting, to see a SaaS company like this that enables direct access to budget and buyers. We believe Tackle is well positioned to help all sellers accelerate their shift toward Cloud Marketplaces and digital selling.”

Tackle’s customers have similar sentiments. “We have seen a significant increase in demand for OutSystems’ low code platform, and the Cloud Marketplaces are key to our growth strategy,” said Robson Grieve, CMO at OutSystems. “The Tackle Platform makes leveraging Marketplaces a business decision versus a distraction to product and engineering teams, and Tackle’s focused experts have helped guide us along our journey from first transaction to at scale revenue across the clouds.

Invoca Named a Leader in Applied Conversation Intelligence by Independent Research Firm

ondot

December 22, 2021

Invoca, the leader in AI-powered conversation intelligence for revenue teams, announced that Opus Research has identified Invoca as an industry leader in its annual 2021 Conversational Intelligence Intelliview research report. The Opus Research report evaluates the products, services, positioning and potential of 11 firms that show leadership in helping enterprises make the most of conversational intelligence by enabling them to unlock and activate revenue-driving, first-party data from every conversation that occurs during the buying journey. Opus Research recognized Invoca for its conversation intelligence data capabilities that enable marketing, sales, and eCommerce revenue teams to uncover and apply an unprecedented level of customer insights from customer conversations.

Also Read: Google Cloud Partners With Minsait to Boost Digital Sovereignty in Spain

Invoca’s AI-powered conversation intelligence enables companies to understand and immediately act on the information shared via customer conversations. The platform uses AI to turn key parts of the conversation into valuable, not actionable, first-party data that businesses use to enhance every digital touchpoint and human interaction, resulting in more leads, higher revenue, and a better customer experience. This recognition of Invoca’s leadership comes amid rapid category growth, with the conversational AI market expected to reach $13.9 billion by 2025.

According to the report, “Invoca is unique in that conversations can be linked directly to a digital touchpoint on a session-level basis through JavaScript and dynamic number insertion technology. Customers deploy an Invoca JavaScript tag to their website, and the system automatically displays a unique Invoca phone number for each individual and their specific web session.” Invoca’s enabling conversational analytics technologies, both which rely on automated transcription, include:

Signal AI: Analyze the entire context of the conversation for language patterns in real time, identify customer intent and behavior, and classify the outcome of the call. Invoca customers can analyze conversations to optimize their marketing to improve ROI, boost sales agent performance, improve digital experiences, and understand emerging consumer trends.

Signal Discovery: Uses unsupervised machine learning to discover and track new topics and trends and provide valuable first-party data that exposes changing customer behaviors. This first-of-its-kind tool automatically analyzes conversations to uncover consumer call behavior and patterns, then displays findings in an interactive map that can be explored and analyzed within Invoca’s cloud platform.
Key Invoca differentiators highlighted in the Conversational Intelligence Intelliview report include:

Session Level, Granular Data Capture and Journey Mapping: Invoca is unique in that conversations can be linked directly to a digital touchpoint on a session-level basis through JavaScript and dynamic number insertion technology. Invoca captures not only the conversation intelligence in every call but also the digital journey that preceded the call. Because of the way other technologies handle DNI, they do not have the capability to capture data at the level of an individual user’s session.

Turnkey Integration Solutions: In addition to the integrations found on the Invoca Exchange, Invoca’s customizable webhooks, APIs, and automated data deliveries/fetches make it possible to integrate with nearly any third-party system in near real-time. This enables customers to optimize the performance of marketing campaigns, digital experiences, and sales agent performance in the call center and at business locations with one unified platform. Invoca frequently hears from customers that have recently switched to the platform that the data integrations with their previous providers either didn’t work at all or required so many manual workarounds that the results were not worth the effort.
AI and Conversational Analytics: The report also recognized Invoca’s AI-powered conversational analytics as a key differentiator.

“Phone calls and one-on-one conversations have largely remained a source of untapped data for businesses and marketers,” said Derek Top, Senior Analyst and Research Director at Opus Research. “Invoca is simplifying this process and ensuring brands understand the true voice of the consumer through their data. Invoca’s AI capabilities take this a step further and provide brands with the tools to optimize their own customer experiences.”

Google Cloud Partners With Minsait to Boost Digital Sovereignty in Spain

ondot

December 21, 2021

Minsait, an Indra company, and Google Cloud, announced an expanded strategic alliance to jointly offer Spanish public and private sector organizations sovereign cloud solutions that will allow them to accelerate their digital transformation while meeting the highest levels of trust, security, privacy and sovereignty.

Also Read: STL launches VMWare-powered programmable FTTx for broadband connectivity

Minsait will provide its expertise in external encryption key management, security services, cloud infrastructure management services, and local support, as well as ongoing data center auditing.

Google Cloud will offer the elasticity and agility of a public and hybrid cloud based on open source technology, enabling Spanish organizations to innovate autonomously, without vendor lock-in. Google Cloud will ensure data is encrypted at rest and in transit. It will also make data location available in a new Google Cloud region that is scheduled to open in Madrid in 2022. Additionally, Spain’s public and private sector organizations will be able to reduce their own carbon footprint, benefiting from Google’s efforts and investments in sustainability and carbon-free energy, offering the cleanest cloud in the industry.

Full sovereignty with full functionality

Minsait and Google Cloud will provide the sovereign cloud offering to Spanish organizations across various sectors, including healthcare, automotive, public transport, government and more.

“Thanks to this collaboration with Google Cloud, we can help drive digital transformation for organizations of all sizes and industries. Together we bring competitiveness and innovation to the Spanish market with a sustainable approach, underpinned with a commitment to data sovereignty that is made possible through Minsait‘s expertise as a trusted technology leader in Spain,” said Carlos Beldarrain, Head of Data Cloud at Minsait.

“We are proud to partner with Minsait on this joint digital sovereignty offering for public and private sector organizations across Spain. Innovation and accelerated digitization should come with the highest levels of security, privacy and sovereignty, which we look forward to delivering to customers under this agreement” said Isaac Hernández, Country Manager, Google Cloud Spain

Persistent Systems Supports ATOSS to Build a Customer-Centric Organization, Powered by Salesforce

ondot

December 20, 2021

ATOSS, a Germany-based software provider for workforce management with over 10,000 customers worldwide, has selected Persistent to transform its customer relationship management with the help of Salesforce integrations.

Also Read: Securing the New Digital Ecosystem: Resecurity® Exhibits at DoDIIS 2021

Persistent is a leading global Salesforce consulting and implementation partner delivering digital transformation at scale. ATOSS will use the Salesforce platform to automate sales, integrate with existing back-end systems and introduce customer service and event management. Persistent will first implement Sales Cloud to replace and redefine the current sales and service processes at ATOSS. This project will advance ATOSS’ strategic goals of long-term customer loyalty through sustainable growth, standardization, and optimization of business processes, supported by cloud transformation, transformation of geographic research and organizational transformation.

Persistent’s Salesforce practice helps clients to transform into modern digital enterprises with a customer-centric, data-driven, and enhanced customer experience that co-exists and enhances current systems. Persistent’s industry expertise working across clouds enables unified and modernized solutions to clients around the globe.

“In the partner selection process, the professionalism, attention to detail and speed shown by Persistent to understand our needs and presenting a high-quality, solution-based approach have been strongly convincing. The decisive factor in choosing Persistent as implementation partner was their experience with complex multi-cloud projects. Persistent has proven to be a reliable and trustworthy partner during the system evaluation process and has given us advice about the options Salesforce offered. We are confident we can master this project together with success.”

Christof Leiber
CFO, ATOSS Software AG

“The project with ATOSS is based on the Salesforce Customer 360 platform, with continuous optimization and the implementation of further solutions such as Marketing Automation to build an innovative customer experience. We are delighted to be able to welcome ATOSS to our global client base.”

Rajasekar Sukumar
Vice President Europe, Persistent Systems

Salesforce, Sales Cloud, Customer 360 and others are among the trademarks of salesforce.com, inc.

With over 15,500 employees located in 18 countries globally, Persistent Systems (BSE & NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. Persistent was named to the Forbes Asia Best Under a Billion 2021 list, representing consistent top- and bottom-line performance as well as growth.

Ascent Cloud Announces Updates to LevelEleven on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

ondot

December 20, 2021

Ascent Cloud announced that it will be updating its LevelEleven application on the Salesforce AppExchange with new ways for sales leaders to motivate their teams and recognize milestones achieved by their teams. One notable enhancement is the new Milestones functionality that will be available within LevelEleven. Milestones will extend the previously released Badges functionality so that sales leaders and admins are able to automatically award Badges and optional prizes when team members reach pre-defined goals. In addition, LevelEleven customers will be able to give any user a Badge and customize their Badges which empowers sales leaders with new and creative ways to motivate their teams and recognize their achievements.

Also Read: Hepsiburada Announces Plans to Acquire Consumer Finance Company in Turkey

Comments on the News

“With this latest release of our LevelEleven application, we are excited to empower our customers with more ways to motivate their teams and recognize milestones achieved natively within Salesforce,” said David Leinweber, CEO of Ascent Cloud. “The addition of Milestones and the enhancements to Badges will give our customers more tools to engage their teams and help them feel more connected, which is more important than ever given the hybrid work environment we find ourselves in today.”

LevelEleven is a Salesforce native application that helps companies drive the behaviors that lead to sales and customer retention. With industry-leading gamification and coaching solutions, LevelEleven helps sales leaders Motivate, Engage, and Coach their teams to better outcomes.

Ascent Cloud builds and deploys SaaS solutions that help align sales people to outcomes by bridging the gap between the data in CRM and what is needed to enable frontline sellers and sales leaders. Ascent Cloud’s mission is to excel beyond the status quo and empower its customers with industry-leading solutions for sales and customer-facing teams.

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6,000 solutions, 9 million customer installs and 117,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

FOMO Corp. Agrees to Acquire Smartsolution Technologies

B2B Tech

ondot

December 20, 2021

FOMO Corp. Agrees to Acquire Smartsolution Technologies

FOMO CORP. has signed a definitive agreement to acquire SMARTSolution Technologies, Inc., a Pittsburgh-based audio-visual systems integration company that pioneered the use of interactive whiteboards in the classroom over the last 25 years. SST customizes presentation technologies, teleconferencing and collaborative systems for meetings, presentations and instruction to students and executives. The Company is a multi-million-dollar revenue company that does business throughout the state of Pennsylvania, West Virginia and Ohio, and through this acquisition hopes to broaden its reach to other states. SST currently has a $2.5 million dollar backlog of contracts that are expected to close during the first quarter of 2022. SST today is running at a record level of business aided by over $500 billion of stimulus by the federal government (“ESSER”).

Also Read: STMicroelectronics: Wattpark, Geoflex and Vianova win Software République’s “Mobility 4.0 Challenge”

Mitchell Schwartz, SST Founder: “This acquisition will allow us to take SMARTSolution Technologies to the next level, providing more turnkey solutions for its customer base. We are excited to join the FOMO ecosystem and see great upside on a standalone basis and through synergies derived from the FOMO family selling into our base of many years.”

Vik Grover, FOMO CEO stated: “There are substantial synergies from marrying our existing disinfection, smart lighting and energy management solutions to SST’s embedded base. It is time to reopen the world. K12, universities and enterprises embedded in SST’s 25-year customer base are obvious candidates for cross-sell. We are looking at rolling out a bundled offering to additional markets and exploring acquisitions of like businesses to propel us to the next level. A vision of mine is to offer robotic disinfection services to K12 which should propel the market to reopen if and when we prove it, and we have already paid for one such trial. We are in discussions with funders to close this transaction and other acquisitions on file, which can vault us to the next level. It is breakaway time.”

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