Casted, the first amplified marketing platform and the only podcast and video solution designed specifically for B2B marketers, today announced Casted Insights, an industry-first solution that provides marketing and revenue teams with account-level contact information as well as actionable engagement data across audio and video content.
Casted Insights, an industry-first solution that provides marketing and revenue teams with account-level contact information as well as actionable engagement data across audio and video content, was announced today by Casted, the first amplified marketing platform and the only podcast and video solution designed specifically for B2B marketers.
Marketing departments are known for being creative in getting their brand and company’s name out there, but they must also be creative in displaying the results of their efforts. While business leaders always want to see the value of their investments, ROI for marketing teams can be difficult to measure because not every campaign or initiative generates sales leads, according to Lindsay Tjepkema, CEO and Co-Founder of Casted.
Casted Insights, she claims, provides marketers with the actionable metrics and insights they need to see, communicate, and leverage the value of their content marketing. This enhancement is only possible because of our deep understanding of the needs of B2B marketers looking to amplify their podcast and video content — they’ve been there because they, too, are B2B marketers.
Read More: Casted Launches Industry-First Features For Amplifying Written Content For Marketers
While other audio and video solutions provide standard vanity metrics without adding value to marketing or revenue teams, Casted Insights provides a comprehensive approach to supporting a company’s content strategy to convert and connect. Casted Insights’ key features enable marketers to:
- With IP-resolved, firmographic data, you can see which brands are engaging with audio and video content and whether they’re already in the funnel.
- Discover contact information and engagement data about new and existing audiences at the company level.
- Identify top-performing podcasts, videos, and business themes.
- Data should be amplified in order to create attribution models, inform marketing automation, and craft ABM strategies.
 Did we mention that B2B is beginning to resemble B2C? It may be generational, but B2B buyers are bringing content preferences from their personal lives into the B2B purchasing process. That means preferring images over words, videos over white papers, and podcasts over sales calls.
B2B research is becoming more self-serve, and brands are figuring out how to make the right kinds of content available. However, gathering “watches” and “listens” is not as valuable as knowing your content is being consumed by contacts at a target account in-market.
